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Typical Curriculum

#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Introduction to Marketing

C

ΜS

4


4

150

5

2

Introduction to Management

C

MELH

3


3

135

5

3

Introduction to statistics

C

ΜΓC

4


4

150

5

4

Mathematics for economists

C

ΜΓC

4


4

150

5

5

Microeconomic Analysis

C

ΜΓC

4


4

150

5

6

Electronic processing and databases

C

ΜS

2

4

6

150

5


Total



21

4

25

885

30

#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Financial Accounting

C

ΜΓC

3

1

4

150

5

2

Product Pricing , Distribution & policies

C

ΜS

4


4

150

5

3

Microeconomic analysis

C

ΜΓC

4


4

150

5

4

Business Statistics

C

ΜΓC

4


4

150

5

5

Introduction to Civil Law

C

MELH

4


4

150

5

6

Internet – Multimedia

C

ΜS

2

4

6

150

5


Total



21

5

26

900

30


 

#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Business Communication

C

ΜS

4

1

4

150

5

2

Human resource management

C

MELH

3


3

135

5

3

Consumer Behavior

C

ΜΕ

4


4

150

5

4

Money, Banks and Capital markets

C

ΜΓC

4


4

150

5

5

Management Accounting

C

ΜΓC

3

1

4

150

5

6

Advertising principles

C

ΜΕ

4


4

150

5


Total



22

1

23

885

30


 

#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Marketing research

C

ΜΕ

3

1

4

150

5

2

English terminology

C

ΜΕ

4


4

150

5

3

Public relations

C

ΜΕ

4


4

150

5

4

Financial management

C

ΜS

4


4

150

5

5

Advertising media design

C

ΜΕ

3

1

4

150

5

6

Services Marketing

S

ΜΕ

4


4

150

5

7

Political Communication

S

ΜΕ

4


4

150

5


Total



22

2

24

900

30


#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Σχεδιασμός Advertising Campaign design and management

C

ΜΕ

3

2

5

143

5

2

Sales techniques

C

ΜΕ

3

1

4

150

5

3

B2B marketing

C

ΜΕ

4


4

150

5

4

Banking Marketing

C

ΜΕ

4


4

150

5

5

E-commerce

C

ΜΕ

2

3

5

135

5

6

Social psychology

S

MELH

4


4

150

5

7

European Union Law

S

MELH

4


4

150

5


Total



20

6

24

878

30


#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Advertisement with new technologies

C

ΜΕ

3

3

6

180

6

2

Advanced Marketing Law

C

ΜΕ

4


4

180

6

3

Applied Marketing Research

C

ΜΕ

3

3

6

180

6

4

Marketing Management Ι

C

ΜΕ

4


4

180

6

5

International Management

S

MELH

4


4

180

6

6

International Marketing

S

ΜΕ

4


4

180

6


Total



18

6

24

900

30


#

Lesson

C/S

Category

WH

Ε

Σ

WL

ECTS

1

Marketing Information Systems

C

ΜΕ

3

3

6

180

6

2

Graduate Seminar

C

ΜΕ

1

5

6

180

6

3

Sales Management and Organization

C

ΜΕ

3

2

5

165

6

4

Marketing Management ΙΙ

C

ΜΕ

4


4

180

6

5

Sociotechnical Studies

S

ΜΕ

4


4

180

6

6

Specialized English terminology

S

ΜΕ

4


4

180

6


Total



15

10

25

885

30


#

Lesson

C/O

Category

WH

Ε

Σ

WL

ECTS

1

Graduate Project

C





300

10

2

Practical Training

C





600

20


Total






900

30

 

Notation:

C: Compulsory Lesson

S: Selective Lesson

Lesson Category:

MELH: Management/Economics/Legislation and Humanities Lesson

ΜΓC: General Category Lesson

ΜS: Special Category Lesson

ΜΕ: Specialty Lesson

WH: Weekly hours

Ε: Weekly Laboratory Hours

Σ: Total of teaching hours

WL: Workload per lesson

 
Saturday, 21 September 2019